Five Easy Ways to Maximize Your Investment in a Motivational Speaker
Hiring a motivational speaker to speak at your next meeting or event is a significant investment.
You could easily spend thousands of dollars in fees, airfare and other meeting expenses.
How can you maximize the long-term impact and value of your investment in a motivational speaker?
Here are five ideas to help:
1. Prepare.
Does the motivational speaker provide a Pre-Event Questionnaire for you to complete so they understand the unique needs of your organization and custom tailor their presentation?
Taking the time to get to know your group, industry and goals gives the motivational speaker credibility with your audience and increases the value and benefit of the presentation.
Bottom line, if you're audience doesn't feel like the motivational speaker knows and understands them, the message will not be heard.
2. Record the Presentation.
Ask for permission to record the motivational speaker's presentation. Then, add the video to your HR or training web site so others in your organization can watch it.
3. Ask the motivational speaker to stay for lunch or dinner.
If you book a motivational speaker just before a meal time, ask them to stay for a special managers lunch or Q&A session with your top performers.
4. Pre-order Educational Resources for Your Audience
Does the motivational speaker have a book? Consider pre-ordering a copy for each audience member and allowing time at the end of their presentation for autographs.
5. Follow-Up
Does the motivational speaker offer any kind of follow-up to reinforce key ideas for action? A short conference call or two after your event will help your audience focus and take more action.
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Bonus Tip: Arrange to have the motivational speaker record three to five short videos covering key topics from their presentation while they're in town. There may be an extra fee for this, but having a series of short videos to reinforce the presentation and inspire action is priceless.
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